Rosé continues her solo momentum with the release of "new trick" on September 18 at 8 a.m. KST. The new single arrives with an official music video and marks another chapter in her post-BLACKPINK career trajectory.

The track was created as part of Apple's "Shot on iPhone" campaign, pairing music with the brand's visual storytelling initiative. "new trick" centers on themes of resilience and refusing to give up when facing life's difficulties and emotional pain—a fitting companion to the introspective energy Rosé has been exploring in her solo work.

This release builds on the momentum Rosé has established since launching her solo career. Earlier this month, the BLACKPINK member shared a dance performance video for "SaWaDiKa," another recent single from her EP PRESS PLAY. That video gave fans an in-depth look at the choreography behind the track, showcasing Rosé's collaborative approach to her solo material.

With both "new trick" and "SaWaDiKa" now in circulation, Rosé is positioning herself as a versatile artist willing to experiment across different sounds and storytelling approaches. The "Shot on iPhone" partnership for "new trick" also reflects her willingness to work with major brands on creative projects that extend beyond traditional music releases.

Rosé's solo releases this year demonstrate her growth as an independent artist and her ability to sustain fan interest between BLACKPINK group activities. The BLACKPINK member has been balancing both her solo endeavors and her commitments to the group, which continues to remain one of K-Pop's biggest acts globally.

Fans can now stream "new trick" across all major platforms, with the music video available on YouTube and other video streaming services.