Stray Kids has given STAY their official mascot. On July 10 at midnight KST, the group released an introduction video for TASY, a new character designed to represent the fandom.

The video showcases TASY meeting each of the SKZOO characters—the existing mascots that personify the eight Stray Kids members. It's a cute expansion of the group's character universe and gives STAY a dedicated symbol of their own within the SKZOO family.

The timing fits perfectly with Stray Kids' current promotional cycle. Earlier this week, the group released a surreal comeback trailer for their next album, "THIS & THAT," which drops August 7. That trailer offered fans a first look at the visual concept for the project, and the TASY reveal adds another layer to the pre-release buzz.

Character mascots are a staple in K-pop fandom culture, and SKZOO has been a successful part of Stray Kids' brand identity since its debut. The characters have appeared on merchandise, in content, and across various campaigns. Adding a dedicated fandom character is a natural evolution that deepens the connection between the group and STAY.

With the August 7 release date locked in, Stray Kids is methodically building anticipation through multiple announcement vectors—trailers, character reveals, and the usual teaser rollout. Fans have already gotten a taste of the album's direction through the comeback trailer, and TASY's introduction gives them something fun to engage with while counting down to the full release.

Stay tuned for more details on "THIS & THAT" as the release date approaches.