TREASURE Breaks Sales Record with 'NEW WAV' Comeback
TREASURE made their highly-anticipated return on June 1 with hip-hop mini album 'NEW WAV' and title track 'IF I,' breaking their first-day sales record with 592,158 copies sold and topping iTunes charts worldwide.

TREASURE is off to a strong start with their latest comeback. On June 1 at 6 p.m. KST, the group released their hip-hop mini album "NEW WAV" and its title track "IF I," immediately making an impact on the charts.
According to Hanteo Chart, the album sold 592,158 copies on its first day alone—a new personal record for the group. The early momentum also extended to streaming, with "IF I" topping iTunes charts across multiple countries worldwide.
Just two days later, TREASURE gave fans their first look at the full choreography for "IF I" through a dance performance video released on June 3 at midnight KST. The timing is significant since this marks the first time the group has performed the track publicly, whether on stage or music show appearances. The video provides an early preview of what fans can expect when TREASURE takes "IF I" to broadcast promotions.
The strong sales figures suggest the group's fanbase is invested in this release, and the immediate global chart success indicates "NEW WAV" is resonating beyond just Korea. Hip-hop has been a focus for TREASURE in recent years, and this mini album appears to be connecting with listeners who appreciate the group's direction.
With the dance performance now out and the album already breaking records, TREASURE is positioning themselves for a successful promotion cycle. Fans can expect the group to perform "IF I" on music shows in the coming weeks, where the choreography glimpsed in the performance video will get its official stage debut.
