TREASURE is celebrating a major milestone with their newest release. The group's music video for "IF I" surpassed 100 million views on YouTube on June 13 at approximately 4:49 p.m. KST, according to YG Entertainment.

The achievement makes "IF I" the fastest K-pop music video released in 2026 to hit the 100 million view mark—a significant accomplishment that speaks to both the group's established fanbase and the track's broad appeal.

TREASURE has maintained steady momentum throughout 2026, and this latest success continues their strong year. The group, which debuted under YG Entertainment in 2020, has consistently built their presence in the K-pop landscape with each comeback. The speed at which "IF I" reached this viewership milestone reflects the group's growing influence and their fanbase's dedication.

Reaching 100 million views on YouTube typically takes weeks or months for most artists, making TREASURE's achievement noteworthy. The record demonstrates that the group has cultivated a loyal following willing to engage immediately with new content.

This comes as other groups continue to dominate the charts—tripleS recently extended their winning streak on Music Bank with their track "Baby Flower," showing the competitive but thriving state of K-pop releases this month.

TREASURE's continued success with "IF I" sets a high bar for future releases in 2026 and reinforces their position as a major player in the K-pop industry.