TWICE has achieved a massive YouTube milestone with their 2018 hit "What Is Love?" becoming the group's first music video to reach 900 million views.

The music video hit the 900 million mark on February 11 at approximately 12:35 p.m. KST, nearly eight years after its original release on April 9, 2018. This achievement puts TWICE just 100 million views away from joining the exclusive billion-view club on YouTube.

"What Is Love?" was the title track from TWICE's fifth extended play of the same name. The music video became iconic for its movie parody concept, with the members recreating scenes from films like "Pulp Fiction," "The Princess Diaries," and "Léon: The Professional." The creative approach resonated with fans worldwide and helped establish the song as one of TWICE's most beloved tracks.

This milestone comes just days after member Jihyo shared behind-the-scenes photos from her recent commercial work, showing the group remains active across various projects. The timing highlights TWICE's enduring popularity both as individual artists and as a group.

The achievement also demonstrates the lasting power of TWICE's earlier releases. "What Is Love?" was released during the group's meteoric rise to global fame, and its continued viewership growth shows how their music continues to find new audiences years later.

With this milestone, TWICE joins the ranks of K-pop groups with ultra-high view counts, though they're now tantalizingly close to breaking into the billion-view territory. Given the song's steady momentum, reaching that historic mark seems increasingly likely in the coming months.

TWICE debuted in 2015 under JYP Entertainment and has consistently been one of the most successful girl groups globally, with multiple chart-topping releases and sold-out world tours.