BE:FIRST has dropped a dance practice video for 'WATCH ME,' their collaboration with American rapper and singer BIA. The video, released on YouTube, showcases the group performing the track's choreography in a practice studio setting.

'WATCH ME' marks an interesting cross-cultural moment for BE:FIRST, blending Japanese and English vocals as the group works with an established U.S. artist. Dance practice videos have become a staple for idol and J-Pop groups, offering fans an intimate look at how choreography comes together without the production polish of a full music video.

BE:FIRST, a six-member boy group under the HYBE subsidiary ADOR's parent company, has built a reputation for sharp, synchronized choreography since their 2021 debut. Their releases typically feature intricate formations and high-energy movement, and 'WATCH ME' appears to continue that trademark style.

The collaboration represents part of a broader trend in J-Pop where Japanese groups increasingly work with international artists to expand their reach. By pairing with BIA—known for her features on hip-hop and R&B tracks—BE:FIRST is positioning themselves in a space where language and genre boundaries are fluid.

Dance practice videos serve multiple purposes for groups: they build fan engagement, demonstrate the physical demands of their work, and often go viral when choreography is particularly impressive or memorable. For casual viewers, they're also educational, showing how seemingly effortless performance takes serious rehearsal and coordination.

The video is now available on BE:FIRST's YouTube channel for fans wanting to study the moves or simply appreciate the group's technical execution.