LE SSERAFIM, ILLIT, and KATSEYE are bringing the chaos with their new collaborative single "ICONIC BY MISTAKE," and the MV teaser proves these three groups aren't holding back on creativity.

The teaser footage, now live on YouTube, sets a quirky tone that matches the song's playful title. LE SSERAFIM appears seated atop a gravestone while singing, ILLIT shows off an unnervingly cheerful side performing an odd dental procedure, and KATSEYE flashes a mischievous smile while displaying orthodontic braces with "ICONIC" etched onto them—all set against windswept cinematography. It's the kind of absurdist energy that makes you want to hit replay just to figure out what you actually watched.

Beyond the visual theatrics, the teaser gives listeners a taste of the actual track. The snippet hints at what promises to be a fun, tongue-in-cheek collaboration that plays with the concept of becoming iconic in unexpected ways.

"ICONIC BY MISTAKE" arrives June 12 at 1 PM KST, making this one of the more interesting cross-group projects from the HYBE roster. Collaborations like this—especially ones that unite artists from different labelmates within the same company—tend to generate buzz not just for the music but for the unexpected chemistry between different sounds and fan bases.

The three groups bring distinct strengths to the table. LE SSERAFIM's polished rock-influenced sound, ILLIT's sleek pop production, and KATSEYE's global appeal create an intriguing combination. Whether the track leans into the comedic energy of the teaser or pivots to something more serious remains to be seen, but the MV at least suggests these groups aren't taking themselves too seriously with this one.

Mark your calendars for June 12 if you want to hear how this unlikely trio pulled off their "mistake" into iconic status.