Nogizaka46 is combining their "Summer National Tour 2026" with a new content initiative on their official YouTube channel "Nogizaka46 Haishin Chu," bringing exclusive behind-the-scenes material tied to each tour stop.

The first installment features member Tsutui Ayame in the sixth episode of her popular "Casual Cafe Exploration" series, recorded during the tour's opening dates in Fukui. The episode shows Ayame sampling local specialty dishes and enjoying the peaceful atmosphere of regional cafes—a concept that has resonated with viewers in previous episodes filmed in Nagoya and Tokyo.

The collaboration strategy has the team reproducing fan-favorite content from their YouTube channel at different tour locations across Japan. Episodes will roll out before and after each live performance, synchronizing with the energy of the concerts. This gives fans in each region their own localized content while building anticipation around the tour dates.

The nationwide tour runs from June through August 2026, hitting eight major cities including Fukui, Yokohama, Sapporo, Hiroshima, Osaka, Sendai, Fukuoka, and Tokyo. Each city hosts multiple concert dates, with the tour concluding with four consecutive shows at Tokyo's Meiji Jingu Stadium in late August.

This isn't Nogizaka46's first multimedia push. The group released their fifth original album "My respect" in January 2026 and held memorial live shows in February at Tokyo's Ariake Arena. The new tour-YouTube partnership represents their ongoing effort to engage fans across multiple platforms while highlighting the unique character of each tour destination.

For fans, the strategy offers a way to stay connected to the group between tour dates while discovering local culture alongside their favorite members. Episodes will be available on the Nogizaka46 Haishin Chu YouTube channel throughout the tour season.