BLACKPINK continues to cement their legacy as YouTube icons. On July 25 KST, the group's viral hit "DDU-DU DDU-DU" crossed 2.4 billion views, becoming the first K-pop group music video ever to reach the milestone on YouTube.

The track, released in 2016 as part of the "Square Two" album, has maintained its cultural grip for nearly a decade. The music video's explosive choreography, high-fashion aesthetic, and infectious hook have made it one of the most-watched K-pop videos of all time—and the numbers keep climbing.

This achievement underscores BLACKPINK's unmatched global reach and the staying power of their early catalog. While other artists have reached similar or higher view counts on YouTube, BLACKPINK holds the distinction of being the first group to hit this particular benchmark.

The milestone arrives during an active period for the members. While BLACKPINK as a group has been managing individual projects following their 2023 contract negotiations with YG Entertainment, each member continues to build momentum. Most recently, bandmate Jennie shared a music video teaser for her solo single "Less than a Lover," signaling that members are rolling out fresh material.

"DDU-DU DDU-DU" remains a case study in what makes K-pop content resonate globally. The video's polished production, powerful performances, and bold visual identity helped it transcend typical music video audiences. Over the years, it's become a gateway introduction to BLACKPINK for new fans and a nostalgic favorite for longtime supporters.

With this achievement, BLACKPINK adds another chapter to their record-breaking YouTube history—a catalog that continues to define what K-pop's global dominance looks like in the streaming era.