BTS is keeping the momentum rolling after topping Circle Chart's midyear rankings. The group just dropped a music video teaser for "NORMAL," a B-side track from their recent album "ARIRANG," giving fans a first look at what to expect.

The teaser, released July 16 at midnight KST, offers a glimpse into the video's concept—though details are limited, the preview suggests an intriguing bathroom setting. The full music video will premiere exclusively on Spotify on July 17 at 1 p.m. KST.

This release comes on the heels of BTS's commanding performance on Circle Chart's midyear rankings, where the group claimed the top spot for album sales in the first half of 2026. The achievement underscores the continued commercial strength of "ARIRANG" and BTS's ability to dominate both charts and fan engagement simultaneously.

By releasing B-side content like "NORMAL" alongside their main releases, BTS continues a strategy that keeps fans engaged between major comebacks and maximizes the lifecycle of their albums. The Spotify exclusive premiere also reflects how streaming platforms have become key partners in K-Pop's release strategies, often giving artists opportunities to reach global audiences with coordinated drops.

For fans, the "NORMAL" MV teaser signals that BTS is treating deep cuts from "ARIRANG" with the same production quality and creative attention as their title tracks—a move that typically signals strong fan investment and label confidence in the album's broader catalog.

Fans can catch the full "NORMAL" music video on Spotify this Thursday. Those eager to see the teaser now can find it on BTS's official social channels.